Mission and Vision


Humane Decision’s mission is devoted to ending the suffering, domination, exploitation, abuse, enslavement and use of animals worldwide for reasons of food, pleasure, convenience, entertainment and all other unnecessary reasons, by providing resources and information to shift both individual and collective consciousness and actions to living a fully compassionate life that is completely free of animal products and one that recognizes animal’s sentience and inclusion in our moral community.


A world where we individually and collectively treat animals as the sentient beings they are, with the moral respect and moral inclusion they deserve, by choosing to live free of eating, wearing, using and exploiting animals in any way.

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